I used to hate Near too, because L had just died when he showed up, and he seemed like a lesser, conterfeit L. He's certainly not a very easy character to like. In fact, Near's a fucking asshole, straight through. Not even whimsically, like L.
But somehow, I became more interested in Near. His way of working out things boldly. The way he played with toys and games as he was solving the mystery. His manipulation of his people. His moe moments, like when he smiled in the warehouse.
I don't like Near because he won. He's just win.