From ANN link
They wouldn't recoup the costs of the dub, they'd suffer losses. BVUSA, to my understanding, doesn't pay the excessive license fees that say, ADV or FUNimation would have to pay. Why? They (as in Bandai Visual), produced the series. They have global rights to it and can jack up the license cost or well, give it to the USA wing, Bandai Visual USA. BVUSA is more-or-less, making PURE profit. They don't want to take on losses(which is understandable), so they don't dub or lessen prices, which has a history of over time, biting a company off the map(i.e. Geneon).
If you are selling niche titles like sola, Shigofumi, Haruka and True Tears -- it would be smart to cut your losses - which would be a dub, which costs probably around $10,000-20,000 an episode -- they would need to sell a lot of discs at standard American MSRP of $29.99 and with such niche series as these, they WOULD NOT recoup costs and they would end up just like Geneon, in a crippled, vegetative state.
BVUSA is targeting 3 consumer groups it seems -- the importer, the audio/videophiles and the collector. BVUSA knows what I want -- I want superb video quality and neat little collectibles, that I can "Ooo.. ahhh..." over. Geneon, ADV and BEUSA -- but now also BVUSA, have given me A-quality video/audio in the past. I love that. It's just the best experience in the world to me. I'm not an importer, so I can't speak there.
I'll gladly defend BVUSA, because I understand why they don't dub and why they charge R2 prices. I'm paying for a quality release that I can't get anywhere else, because with ADV's condition unknown, Geneon in a coma and BEUSA's defective risks. Who can I rely on for QUALITY audio and video? Certainly not FUNimation - even though it has gotten better as of late, but those are at a moral cost. BVUSA = quality releases, with quality extras.
I will gladly support sola and Shigofumi. I'll probably even support True Tears eventually.