I used to check VHS tapes out of the library. (This was before I discovered animu.) Hollywood was losing TENS of dollars every year!
The studios need to make it easier to do the "right" thing -- anime has to be cheap and easy to buy. They are literally competing with TT, fansubbers, and BitTorrent; they need to deliver better service and quality, since they will be charging a higher price.
They also need to realize that those die-hard (idiot) fans who are willing to pay $270 / 13 episodes would happily spend that same money on other merchandise. They could grow the base market for content by selling other stuff (figurines, posters, what-fucking-ever those idiots like).