See, the thing is, though, that Alice can't win. If she did, then she wouldn't be Alice anymore. One could say that Alice's Alice-ness is the fact that she's a perpetual loser in the game of unrequited love. But that's exactly what makes her so endearing. If she were to get a "happily ever after" GOOD END with Marisa, she becomes just a generic character. Instead, because she's a loser, she's DOLL OTAKU FREAK. And that's why we love her.