Everyone seems to throw the word loli or lolita around way too much. Think about what you are saying. Loli, Lolita, it means either a girl who is underaged that you find sexually attractive or a young girl who has been made up to look like a sexual object. Since the term gets used at times when someone isn't sexualized I can only assume that the person using the word is going by the former definition.
This is actually something that has annoyed me for a while. I realize that some people might not mean the term to mean what it literally means, but that is the equivlant of calling black people niggers, having someone point out that there is a great deal more implied in the word nigger, and then continuing to use it claiming that you mean no offence by it.