Suntory, a Japanese beverage company, is airing a commercial (15-second or 30-second version) in which American actor Tommy Lee Jones (The Fugitive, Men in Black, No Country for Old Men) discovers cosplayers, moe, and maid cafes in Tokyo's otaku shopping district of Akihabara. (The Suntory site's videos require Microsoft Windows Media Player.) The commercial is the latest in a series designed to promote Suntory's Boss brand of canned coffee. Since April of 2006, Jones has been playing "Alien Jones," an extraterrestrial character who has taken on the human form to conduct an undercover survey of Earth. Suntory is the same company for whom Bill Murray's character makes a whisky commercial in Sofia Coppola's 2003 film, Lost in Translation.