I'm not american, so fuck you.
It's a change from the 'MY SPIRIT POWER IS OVER 9000!!!!!' shit that is in most shounen-y anime with action.
If it's action, and isn't Cowboy Bebop/Black Lagoon/Mecha anime, then it's got some supernatural shit. Black Lagoon was action, the kind of action that is possible to see in real life, only much better.
Not saying I don't like other action, Darker Than Black's action is scarce from the first 8 eps that I've seen, but when they do kill each other, it's good. And Bleach's action is okay, if too y'know, "-insert name which translates to something like moonlight twisting ice attacking fiery soul spirity thing - RAWWWWWWWWWWRRRRRGHHHHHH oh fuck i got mutilated, i'll go rest for a day, be back to normal, and somehow magically stronger, use a NEW move that i just thought of and hit my enemy with it and he'll be like 'WHAT HIS POWER HAS INCREASED! HOW?' then we'll talk for 6 episodes then I'll kill him within 4 seconds then back to over 9000 filler ARCS then one more fight scene, then let's make Ichigo die and end the series lol"
There. You now know what to expect from Bleach. Flame wars - BEGIN!