OPs pic actually reminded me of one of the main reasons I actually watched bleach for about 50 or so episodes.
It really was a pretty decent show, and I liked some of the openings too, but the truth is... if you don't stop watching it soon, you're going to end up hating it just like everyone else.
It's been done before inner-genre, and it's been done before within the show even. This show was supposed to be over with Rukia's execution. The author got some unexpected cash flow, and decided to milk it. That's all there is to it.