It only popped up in the last hour or so.
That's got nothing to do with it. I immediately grasped what it was about, since I looked at the goddamn TV. What show is featured in the right panel?The show is Kodomo no Jikan, which has been placed in the ad by some clever /a/non. The show obviously does not fit with the text "block unwanted channels and profanity", which makes it a classic joke where context OH GOD ARE YOU SO STUPID THAT I NEED TO SPELL IT OUT FOR REAL?