While his acting performance in Above The Law gained praise from the likes of Roger Ebert, Seagal has repeatedly faced criticism from both actors and fans who accuse him of playing the same character in many of his movies, as well as displaying a lack of emotional range.
Others have surmised that Seagal's unorthodox approach to film is actually an elaborate joke. This is supported by Seagal's statement regarding humor: "I’m a very funny guy, if you’ll forgive me for saying so. When I did The Glimmer Man with Keenan Ivory Wayans, he and I were talking about who was funniest, and...I kicked his ass every day." In addition, some of Seagal's own self-parody supports this view. In at least one commercial for Orange SA, Seagal pokes fun at his action star archetype.
He's basically doing a Golgo 13 parody