>In an interview with Al Kahn, CEO of 4Kids, when asked how the company decides what properties or anime to acquire, his reply was, "We look at things such as popularity, but also if it has a merchandising component; can we license it, can we license products for it? That's really the main issue for us... the playing pattern, if it's popular and how it merchandises. If we can't merchandise it, it really doesn't have a lot of interest for us." Kahn claimed in the same interview that this was necessary, because otherwise adapting an anime would not be commercially viable due to the re-dubbing, re-editing, and re-scoring that 4Kids performs. 4Kids Entertainment remains largely unmoved by these claims, stating "...if [anime fans] want this programming to come to the United States then they're going to have to accept the fact that it's going to be available in two styles.".
This is why fansubs is necessary.. Who would want to give profits to those crooks