No.12013670 ViewReplyOriginalReport
Variety is reporting that Kadokawa Group Holdings will be trying a new strategy in June to deal with clips of their programming that are posted on the YouTube video sharing website. Rather than immediately asking for the clip to be removed, Kadokawa will determine whether the person or company who posted the video is "legitimate" and, if so, will run ads on the poster's web page and divide the revenue with YouTube and the poster. The new policy is another step in the collaboration between Kadokawa and YouTube, and is intended to "encourage legit uses of its toons, while spreading the international word about them on YouTube and reaping profits in the bargain."