No.12013589 ViewReplyOriginalReport
To all the "rating fags" read this from Aniplex producer himself:

>Years ago if you could sell even 10k DVDs it was a hit, and now titles are only selling from 1-8k, and the lowest figures: 200. Ouch. Selling only 200 it would probably be cheaper to burn the DVDs on the computer…and someone else suggests selling it at ComiKet. And it’s something Takeda thinks about a lot. He predicts that the weaker companies will die and the number of releases will go down.

For short shows, DVD sales are more important. And if you hit 10k+, you're successful.