I think you misunderstood me. I was talking from a company's perspective, not about the pairings themselves.
The writers might have to do something they originally don't want to in order to keep in line with the company's wishes.
Let me simplify it for you:
Should we do A, which will give me a steady revenue from both group X and group Y, or should we go for B, which will likely give a larger revenue from group X, but will most likely stop the revenue from group Y?