It's possible to dislike you know, I went in with the wrong expectations:
A story which didn't feel shallow and had direction
And various programs promoting it passed it off as a fairy tale gone wrong, which it completely wasn't, unlike Pan's Labyrinth
What I got was a Road movie-esque formula, going from meeting one character to another, it was nice but not very fulfilling, Haku wasn't that great either.
However subsequently watching I've enjoyed it for what it is, a good children's film, but Kiki's did it better, earlier.