No, you're an idiot.
NO COMPANY prices single DVDs at $35 except BV. Period. END OF DISCUSSION.
And who fucking CARES what the sticker price is? What matters is what you can get it for.
TRSI Studio sales, Deep Discount's 20% off sales, DVDPacific DAMN NEAR ANY TIME. Jesus christ, shop intelligently.
As for box sets, pretty much everything gets a box set release eventually, so if you want that then you'll just have to be patient.
Anime will never be as cheap as you want it to be, but that doesn't mean its overpriced (though it sometimes is, Bandai Visual leaping to mind) it just means its more than you want to pay. Which is fine, but doesn't mean you can bitch and moan about them not selling DVDs for $5 a pop (which people would probably still bitch about)