If industry insiders cream themselves over that nonsense, then that doesn't say much for them or their own sense of taste & discernment. It only serves to prove that their 'giving GL an award' is a prime example of Emperor's New Clothes Syndrome.
Meanwhile, Sunrise, Kyo-Ani & Seven Arcs don't need 'awards'. They (especially the former with the phenomenon that is CG) are laughing all the way to the bank:
Best selling anime TV shows of the 00's:
No. 5: 45,367 Code Geass Season 1
No. 8: 32,345 Lucky Star
No. 12: 22,438 Nanoha StrikerS
No. 14: 20,944 Gurren-Lagann>No. 5: 45,367 Code Geass Season 1