No.10588927 ViewReplyOriginalReport
>, the website affiliated with the Daily Variety entertainment trade paper, discusses the future of the anime industry with CEO Gen Fukunaga of the distributor Funimation in a March 28 article. Fukunaga describes how his company attained its 27% anime DVD marketshare through market research and a willingness to adapt. "We look at Japanese ratings, sales of the manga (Japanese comics) and the DVD; fan polls in the various magazines. On the U.S. side, we look at the Internet chatter anecdotally, but there are ways of counting what people are downloading illegally. There are sites that'll rank the counts of downloads, and then we look at fan polls. So there's lots of data."