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Fukuda Tadashi, the president of Kadokawa Digix (the publisher of The Melancholy of Haruhi Suzumiya, Lucky☆Star, etc.) said, “It is quite sad to see that anime videos are deleted due to copyright infringement. We can use YouTube and other video sharing services to advertise our titles outside Japan.”

He continued: “Anime fans who want to see anime in higher resolution will buy DVDs. People watch anime on YouTube because they have missed the TV broadcasting or want to check it just on trial. Currently we give up the chance of selling not only the DVDs but the illustrations or other character products. Those fans take their time to upload and advertise our anime titles. If we keep on claiming copyright infringements and neglecting their activities, we eventually lose anime fans.”