After what happened with the old dub, I can't blame them.
"SANJI WANTS TO COOK THIS NEW FISH, BUT WILL HE ABLE TO GET IT? LOOK AT HIM SUCK HIS LOLLYPOP! TUNE IN NEXT TIME ON- ONE PIECE!"
And yes. There was an advertisement centered completely around Sanji wanting to cook a fish. I'm just not sure what they were going for.