They didn't take sides and look where that got'em.
"Oh sh-, half the fans want Gin as Alice and the other half wants Shinku. What we do??"
"OH HI GUISES, why don't we just end the whole thing as a cliffhanger? You know, kinda like 'Until the next era of Alice gamez'! That way, we don't need to take a side!"
"... Good idea! Make it happen"