I don't get why people hate on Fairy Tail so much. For a Shounen, it isn't as bland as most others.
-Each character gets an equal amount of screentime. Although Natsu and Lucy are supposed to be the two "main" characters, Gray and Erza also get a fair bit of characterization. In fact, we barely know anything about Natsu's past.
-The different magic is fun and entertaining. Sure, some of them are given (fire, ice, etc...) but there's some cool ones like the guy he can turn into any monster he's defeated and such.
-Fights aren't long and drawn out, so you don't lose interest in them after a while. Most fights are 1 to 2 chapters long. Maybe 3 if it's a major villain.
-The only rescue arc they've done so far wasn't drawn out.
It's not perfect by any means, but certainly more enjoyable than most shounens out there.