Well, technically, it is a meme.
Where the fuck the idea that memes must be widely recognized and accepted started? All this retarded forcing is a result of this. Meme is what people remember and spread, no matter how many of them are or how long it lives. Now instead of people writing what they think would be funny to write in the context, we have people repeating the same 40 phrases over and over because they're a "meme" which makes them universally cool in every life situation. Damn.