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Having never heard of When They Cry before, I didn't know what I was getting myself into. Within the first 8 seconds, though, I knew it was going to be a bloody good time. When They Cry is structured like a series of crescendos, with each arc starting as little more than cutesy dialogue and giggly girls. Over the span of four episodes, it culminates into a frightening bloodbath of nerves and paranoia. It's been a while since I've seen a horror series with such a carefully constructed atmosphere of fear. Then, once it ends, it resets itself, and tells a parallel story of death and destruction.

This show is really amazing.

What makes it work so well is that every arc is preceded by a scene that shows you exactly how the final death will play out. It balances out the slow build-up of tension perfectly, and frankly, who doesn't want to stick around to see why a girl would bash her head into a butcher knife?

The series has a core cast of five characters—Keiichi, a new transfer student to a small village school, and four other girls, who have been living there for a while. And, like all small villages, there's something vaguely unsettling about it—in the case of Hinamizawa, deaths occur every year during the Cotton Drifting Festival. Rumor has it, it's all the work of the demon that watches over the townsfolk, but then again, demons don't generally take the shape of little schoolgirls…

When They Cry is very unique, both in the way that the characters “reset” after every arc, and in the way that it blends in the supernatural so seamlessly with hints of paranoia and psychosis. Once you start watching, it's hard to rip yourself away, and the actors do such an amazing job of transitioning between Cute and Crazy that everything is completely believable. Plus, aren't you curious why girls are getting clubbed to death by a baseball bat?