Why is Shakugan no Shana so popular when it sucks? I mean it has some good concepts and character designs but it was like they didn't know what to do with them, so it ended up being a watered down storyline with characters having little to no personality. What baffles me the most is how the show was an utter disaster when it had awesome stuff like loli/shota twincest and a dude who is in love with a doll. It's as if they gathered so much awesome into a single point that it collapsed onto itself like a black hole. The laws of physics couldn't contain the mass of awesome and what is left is now known as Shakugan no Shana.